About The Company

At PlayToEarn, we're pioneering the revolution in Blockchain Gaming. Established in 2020 as the world's first Blockchain Games data aggregator, we've grown rapidly into the go-to source for users, institutions, and media in the industry. Our mission is to educate the world about the opportunities Blockchain Gaming offers and unite Web3 gamers with Web3 games. Our platform lists more than 2000 Web3 Games, each ranked using our uniquely developed social scoring system which we've refined over the past three years. 

We've established a strong, dedicated community, all while supporting game studios of all sizes by helping millions of users discover their games through our platform. From data aggregation to marketing services, we offer a holistic approach to support and guide blockchain gaming to new heights.

As we enter our next phase of growth, we're seeking dynamic, driven, and passionate individuals to join our fully remote team. By choosing a career with PlayToEarn, you will have the opportunity to be part of a unique journey contributing to a once-in-a-lifetime project that helps to reshape the gaming industry as we know it. Join us in navigating towards a future where the integration of blockchain technology in video games is the norm, rather than the exception.

Job Short Description

Job Description

We are looking for a motivated and experienced Marketing Manager to lead our marketing efforts. As the Marketing Manager, you will oversee all aspects of marketing, including content creation, social media, internal & external SEO, video creation, competitor analysis, and collaboration campaigns with Web3 game studios. Your expertise will play a pivotal role in elevating our brand and reaching our target audience effectively.

Responsibilities: 

• Develop and execute comprehensive marketing strategies to enhance brand visibility, drive traffic, and increase user engagement on our website.
• Lead and manage multiple teams of internal content creators, including social media, news writers, SEO link builder and video creators. 
• Plan and execute marketing content campaigns that align with our target audience's interests and preferences.
• Work closely with our graphic designer to ensure the creation of high-quality and visually appealing content that aligns with our brand guidelines.
• Research competitors and industry trends to identify opportunities for growth, benchmark our strategies, and stay ahead of the curve.
• Forge partnerships and collaborations within the Web3 gaming space to increase visibility and reach
• Collaborate and foster relationships with fellow content creators within the Web3 gaming industry, exploring opportunities for mutual cooperation and synergy. 
• Collaborate cross-functionally with the sales team to align strategies and update partnerships in the CRM. 
• Develop better CRM, track relevant metrics using analytics tools, monitor KPIs  
• Provide guidance and support to the Content Researcher in curating daily content for the various teams of content creators. 
• Review and analyze content to ensure its relevance, accuracy, and effectiveness, providing data-driven guidance and feedback to content creation teams for continuous improvement.
• Stay updated with the latest marketing trends, tools, and strategies, leveraging this knowledge to drive innovation and optimize marketing initiatives. 
• Optimize marketing campaign effectiveness by strategically allocating a fixed monthly budget towards the most efficient paid marketing channels and track ROI. 

Qualifications:

• Proven experience in marketing, preferably in the gaming or crypto industry.
• Strong leadership skills with the ability to effectively manage and motivate cross-functional teams.
• In-depth knowledge of Web3 gaming, blockchain technology, and the crypto landscape.
• Experience in content creation, social media management, SEO linkbuilding, and video creation.
• Proficient in competitor analysis and market research techniques.
• Excellent communication, organizational, and analytical skills.
• Creative mindset with the ability to think strategically and implement innovative marketing ideas.
• Familiarity with graphic design principles and tools is a plus. 
• Know how to integrate AI tools into your workflow to enhance efficiency and productivity. 
• Excellent written and verbal skills in English.  

• Benefits:

• Salary in Crypto
• Receive team shares of our upcoming P2E token. 
• Be part of shaping a new industry.
• Become visible in the Web3 industry by working with PlayToEarn, the leading Blockchain Games data aggregator. 
• Work with an international team of highly skilled and motivated colleagues.
• Benefit from flexible working hours, remote work and teamwork culture.