About The Company

Bracket Labs builds leveraged structured products for DeFi with simple interfaces and innovative, adaptive pricing to vastly improve usability. Bracket Labs has launched BracketX.fi, a platform that helps traders quickly take advantage of volatility in both sideways and trending market conditions. Bracket Labs is backed by top crypto exchanges, VCs, and angel investors. 

Job Short Description

Bracket Labs is on a mission to make on-chain volatility trading fun and easy for traders of all levels. We build industry-leading range-bound DeFi products that revolutionize the way volatility can be traded on-chain. We are a team of Web3 veterans with experience at some of the best financial institutions and crypto startups in the world including Barclays, D.E. Shaw, Bloomberg, Consensys, and more. We are backed by top VCs including Binance Labs, NGC, 0xCapital, and FJ Labs. We placed 2nd in Binance’s Build the Block competition and also participated in Binance Labs Season 5 incubator.

About the RoleBracket Labs is seeking a Chief Marketing Officer (CMO) to join full-time. In this role, you will create, manage, strategize, and execute the marketing plan for Bracket Labs in 2024 and beyond. Your goal will be to create and execute an aggressive growth strategy to expand the community base, drive retention, and convert traders on the BracketX platform. You will bring your years of experience creating marketing plans, building technical marketing funnels, and executing campaigns to help BracketX become the best platform for any DeFi user to trade volatility. This is an exciting time to join Bracket Labs as we are primed for growth and ready to launch our newest long / short volatility product, Passage.

Responsibilities

• Develop and implement a marketing strategy that aligns with our goals and objectives for the next year
• Work closely with the founders to ideate, formulate, and roll out a go-to-market strategy, focusing on clearly communicating product features and maximizing engagement/retention
• Build out a strong brand identity starting from our current point and aim to build Bracket as an industry-leading name. We would like to see our product Passage become synonymous with volatility trading
• Analyze our audience and targeted audience, and construct a pipeline of our platform and marketing data to harmonize into a single powerful dashboard. Work with the core founders to drive new top-of-funnel engagement tactics and weekly creative programs to accomplish our goal
• Drive new customer acquisition and revenue growth through PR, social media, targeted programmatic ads, and other means to capture the attention of our intended audience. Ideally will also have an understanding of / experience in international markets such as Asia, Europe, and Middle East.
• Supervise social media efforts and KOL strategies, ideally bringing existing relationships and deep networks to amplify the brand, our platform, and our credibility as a team
• Stay on top of new trends and act quickly to tune our marketing messaging and plan
• Starting as a team of one, we aim to have this role grow into a small team of experts that you will lead. The role will require a seasoned leader with business maturity and a strong zest for creativity
• Manage a budget and optimize based on monthly reporting, return on investment, and campaign success
• Help shape the company roadmap based on marketing feedback 

Qualifications

• Demonstrated leadership in a CMO or similar role at a Web3 or derivatives-focused DeFi firm
• Strong understanding of derivatives and trading, with a great network in the space
• B2C marketer with experience running point on strategy and execution using modern tools and dashboards
• Tenacious and unafraid to find the answer to difficult problems and put together creative solutions with new technology. This field is evolving and we are expecting our ideal candidate to evolve with it
• Strong background in Web3/Crypto and trading is imperative - bonus points for having worked on derivatives products, DeFi or exchange product 
• Experience creating or managing incentive or token programs for a derivatives product would be ideal
• Expertise in product marketing, creating go-to-market strategies, justifying and allocating budget, creating and executing content strategy, overseeing social media and PR, and coming up with creative growth strategy. No dead ends, always creative
• Excellent at taking customer feedback and transforming it into actionable suggestions for product improvements
• Technical marketing is a must - must have experience working with Google Analytics, on-chain attribution, and data visualization
• Strong leader and cool under pressure - the Web3 space is volatile and you should be able to manage in that environment
• Passionate about DeFi and the opportunities it presents

What Bracket Labs Offers

• Bracket Labs offers a chance to take a first-to-market product to the next level, to help monetize and grow at the beginning of a new bull market
• A sharp team where you will be challenged and pushed like never before - we have ambitious goals and would welcome an ambitious marketer
• The opportunity to work in an industry that is poised for massive growth
• Freedom to work remote
• Competitive salary and benefits with upside in the success of Bracket Labs