About The Company

The Fabricant is a Digital Fashion House leading the Fashion industry towards a new sector of digital-only clothing that is sustainable, equitable and web3 ready. We have made a name for ourselves in photo-real 3D Fashion Design and Animation and our work operates at the intersection of Fashion and Technology; creating digital-only couture and experiences that are always digital, never physical.

Job Short Description

Responsibilities:

Campaign Coordination:

• Collaborate closely with the Chief Marketing Officer (CMO), Graphic Designer, and Analyst to develop and execute successful marketing campaigns that effectively promote both Brand Partners and the platform.
• Take ownership of campaign timelines, ensuring all deliverables are completed on time and within budget.
• Coordinate with internal and external stakeholders to ensure smooth execution and timely delivery of high-quality campaigns

Content Planning

• Create briefs for content team to create weekly delivered marketing assets.
• Ensure all campaigns align with brand guidelines.
• Share results of content and incorporate the learnings into new briefs.

Multichannel Marketing

• Utilise various marketing channels, including social media platforms (Instagram, Twitter and LinkedIn), Discord, newsletters, and PR, to maximize brand exposure, engage the target audience, and drive website traffic.

Traffic Generation

• Develop and implement strategies to increase website traffic, using primarily organic and owned channels. Optimize campaigns to drive high-quality traffic that is more likely to convert into sales.

Conversion Optimisation

• Collaborate with the CMO and analyst to analyse campaign performance and identify areas for improvement.
• Implement data-driven strategies to optimize traffic and maximize the return of the marketing activities

Team Management:

• Cross-functional coordination of Graphic Designer, Data Analyst and a PR agency

Job requirements

Must have’s

• Marketing/ Community Experience:
  • Proven experience in Marketing and community management, understanding the channel mix
• Creative Thinking:
  • Ability to think creatively and develop innovative marketing strategies to stand out in a competitive market.
  • A keen eye for design and an understanding of visual aesthetics is a plus
• Collaboration Skills:
  • Excellent collaboration and communication skills to work effectively with cross-functional teams, as well as external brand partners when applicable
• Data-Driven Approach:
  • Strong analytical skills to interpret campaign data, identify trends, and make data-driven decisions for optimization.
• Project Management Abilities:
  • Excellent organizational and project management skills to handle multiple campaigns simultaneously, prioritize tasks, and meet deadlines consistently